For B2B SaaS
RevOps built for recurring revenue
B2B SaaS has unique revenue mechanics — trials, expansion, churn, PLG. Your RevOps systems need to understand these. We build them from scratch so your ARR growth becomes predictable.
The problem
What breaks in B2B SaaS without proper RevOps
Leaky funnel, unknown MRR sources
Trials convert but you don't know why. MRR grows in some months and drops in others, and your attribution model can't explain it.
Manual handoffs slowing expansion
Customer success can't see what sales promised. Expansion opportunities get missed because there's no system to surface them.
Forecasting is still a guess
Monthly revenue calls are stressful because no one trusts the numbers. Investors want predictability you can't yet deliver.
Sales and product aren't aligned
Sales closes deals that churn in 90 days. Product builds features that don't move ARR. Nobody has the data to close the loop.
What RevOps changes for SaaS teams
70%
Reduction in manual sales work
5%
Forecast variance from actuals
2×
MQL-to-opportunity conversion
What we build
RevOps systems for every SaaS growth stage
Whether you're pre-seed building your first CRM or Series B standardizing for scale, we implement what your stage actually needs.
Recurring revenue pipeline design
Pipeline stages built around SaaS metrics — ARR, NRR, expansion, and churn. Every stage tied to a real conversion signal.
Trial-to-paid conversion tracking
Full visibility from first product touch to paid conversion. Know exactly which trial behaviors predict paid customers.
Expansion and upsell automation
Automated workflows that surface expansion opportunities at the right moment — before the renewal window closes.
HubSpot CRM for SaaS teams
CRM configured to track MRR, NRR, churn risk, and product signals — not just deal stages and close dates.
Marketing attribution for PLG and SLG
Attribution models that work whether you're product-led, sales-led, or combining both motions in the same pipeline.
Investor-ready revenue reporting
Dashboards that surface ARR, MoM growth, churn, and pipeline coverage — the metrics that matter to boards and investors.
Build the RevOps layer your SaaS deserves
We'll assess your current setup, identify the biggest gaps, and implement systems that make your ARR growth predictable. No fluff — just revenue infrastructure that works.